Yes, really. We understand that it's easy to be skeptical when you see a product making such a statement.
We're not trying to say you can eat whatever you want, whenever you want and you will be just fine if you use Lineatabs®. That simply is not true. Lineatabs® is not a replacement for a healthy diet and regular exercise. Rather, it something you add to your healthy lifestyle to help simplify your weight management program. It's refreshingly simple. Right?
We actually chose our primary "tagline" from among several options (including "Lighten your meal. Diet while you eat." and "Enjoy the food, not the fat.") after lots of feedback from lots of folks in our most-likely customer base. (Our marketing guys call them "focus groups", but we call them "folks like us") We simply explained the product to these most-likely customers and had them try it, then asked for their feedback on our marketing message. The overwhelming majority felt that the "guilt" aspect was spot-on.
The truth is...if you have worked hard enough to reach your goal weight, you tend to stay pretty darn motivated to maintain that. However, food guilt is a real "thing". It really is OK to treat yourself, ocassionally, to something you might normally avoid as a reward for all your hard work. Lineatabs® helps. That's what we mean by "Enjoy the food, without the guilt."